We have been talking about a lot of reason why people shop online. We normally would say it is because of the price or promotion and of course convenience. But you will be surprised to know that those two reasons are not the primary reason given by those people who shop online?
Is one of the reasons but it is not the primary reason. Surprised? It only shows that shopping online is not always about the money or the savings or black Friday, etc. There is more to shopping online than just getting good deals where you can save money.
Other than finding outrageously rock bottom offers to avoid throngs of crowds, there a number of reasons why you should do your shopping online instead of going to the mall.
With 2.53 Billion Smart Phone users worldwide estimated for 2018 and 237.6 Million Smart Phone users in the US for 2018 we can expect a lot of M-commerce action coming to this user. Comparing it to 2017 where 24% of all digital e-commerce spending in the US was spent via mobile devices you can expect M-Commerce is here to stay.
So why not try online shopping for yourself?
Why is online shopping better?
Everybody loves shopping. Regardless of age, race or gender, shopping is a common denominator. With the advent of online shopping, this preference has become more accessible if not convenient. But other than these 2 reasons, what might be the most common reason why people prefer online shopping?
Allow me to give you 5 of the most common reasons why people prefer online shopping:
Traffic for one is a major reason why we don’t want to go to the mall. With online shopping, you get to buy almost everything you need within the comfort of your own home. Hassle free shopping at a click of a button.
On a previous article, we talked about “Who is buying from Online Stores”. I guess now we need to talk about where they are buying. You will be surprised to know that Marketplaces is not the only place you can buy online, neither are e-commerce websites the only platform available for online stores.
Given user’s cross or even multi-channel exposure with different brands and products, online sales are no longer limited to a brand’s own website. Channels or platforms being used to increase brand awareness are now being utilized as a sales platform, hence, generating additional revenue for the brand.
As e-commerce and m-commerce start to boom, makes you wonder who is buying from online stores. On a global scale, according to Statista 6 out of the top 10 countries with the highest online shopping penetration rate as of 2nd quarter of 2017 are from Asia. With China and South Korea leading the pack at 83% followed closely by UK and Germany at 82% and 81% respectively. The US ranks 7 on the top 10 list pegged at 77% alongside India.
1994 the internet gave birth to E-Commerce. 24 years later, e-commerce is so ingrained in our lives we order everything online from groceries, pizza, clothes, gadgets, and even cars. All of this can be bought at the click of your mouse pad using your laptop or PC.
But since the birth of the smartphone and other mobile gadgets, you can order the same items you can order from online stores using your computer. Hence the birth of M-Commerce or Mobile Commerce. How is this so?
Shopping online is a fun, convenient and definitely a safe mode of purchasing products online. So what’s the deal with all the concern about security, fraud and identity theft? As banks and online stores use technology and development process to improve the security of online transactions for online stores and online customers, it is also our responsibility to protect yourself while shopping online.
One of the most common ploys being used by cybercriminals is the use of fake websites. While there is a ton of legitimate websites, there is still a number of fake websites set up by cybercriminals. There are many ways to do this, but the most common is making the fake website look the same as the original website. So how do you determine if a website is fake?
Online shops now are a dime a dozen, selling all sorts of product from all over the globe. Online stores now are viciously competitive, selling the same products cutting each other down in price points and services. When I say competition, we are not only talking about other online stores alone. We are talking about brick-and-mortar competitors as well.
There are a lot of advantages to competition. Mostly favoring us consumers. Point-of-sale gains and opportunities comprise more than just online stores giving away free shipping or establishments carrying the sales tax for more competitive pricing.
Online buying and selling have been part of our life. Almost everything we need from groceries, books, appliances, even cars can be purchased from online stores. The best part is, you can do all this without the pressure of a sales representative, following you around pushing you to make a decision. The online marketplace has given us a more convenient venue, where almost everything is available and accessible in the comfort of your home.
GET IT I’M takes a forward-thinking approach to ensure each customer feels like they are the only customer GET IT I’M manages. Call it, Experience Driven online shopping at it’s finest. Where shopping convenience, brand quality, high fulfillment and shipping standards is maintained and developed to enable us to meet and satisfy customer expectation.
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