Why is transparency important in e-commerce?

Why is transparency important in e-commerce?

August 24, 2018

Last April 9, 2018, we did an article entitled; “Online Store Shopping Security is a Must”, the articles tackle security concerns in online shopping.  Although not everyone out there is interested in pulling a fast one over you, you need to feel safe in doing your transaction.  Online shopping is all about trust. And part of that trust is transparency.  Customer need to know exactly and upfront what you are up to.  What am I saying?  Let me give you an example.

There is a growing concern about cart abandonment.  When we talk about cart abandonment,  we are talking about people going online, working on their transactions, went as far as clicking the shopping cart button, going through it, but never goes beyond the sales cart.  The transaction is never completed.  Why?

According to statista.com there are 8 (top) reasons why customers abandon their cart.  3 of the top 5 is all about shipping.  So what’s wrong? The top shipping concerns are:

  1. Expensive Shipping
  2. No Free Shipping
  3. Un-aware of Shipping Cost

What does this 3 have in common?  Other than it is all about shipping.  You will only find the answer to these concerns when you reach the shopping cart.  Can you imagine the surprise of a customer upon clicking the shopping cart button, that the shipping cost is more expensive than the amount UPS charges for regular shipping?  That would be very frustrating.  I doubt it if that person would come back.  I am sure that guys feel cheated.  He wasted his time researching on a product than when he was about to pay the product, he found out that the price of shipping is equal to the cost of the actual product. 

People need to know exactly how much they are paying and what they are paying for.  Shipping cost needs to be announced as early as possible.  You need to set proper expectations…..that’s why it is called transparency.  You need to build trust, you need to build a relationship. 

That is why Get It Im takes pride in protecting its customers.  Information wise we tell our customer upfront.  We advise them on what to expect. No surprises. By the way, did I mention that we have a line up of high-quality products that passed our strict quality standards. As Get It Im tries to engage and understand its customers.  It provides engaging, relevant, seamless, customer  experience. We provide complete information about our product with very relevant content.  Our online store can be accessed through multiple gadgets and platforms without loosing its navigational integrity.  So you can access us anytime, anywhere. Our user interface is very easy to use, making user experience positively memorable. Of course, our promo prices remains to be very irresistible.  Not to mention the awesome quality of products Get It Im provides.  These trendy and high quality products are simply to die for. So what are you waiting for? Check out our different departments / products and find out the difference! 

 




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Online Thanksgiving Shopping for 2018
Online Thanksgiving Shopping for 2018

November 14, 2018

Here is the thing about Thanksgiving shopping,  since Thanksgiving is only a day before Black Friday, most people don’t really think about Thanksgiving sales.  For that week, people think of thanksgiving as a family holiday and festivities, and not shopping for consumer and other personal items.  On top of that, most retail brands close down their brick and mortar shops during Thanksgiving inline for the holidays. So is there really such a thing as a Thanksgiving sale?

 Most analyst will argue that for the past two years (even 3), thanks giving retail sale is on the rise.  Thanks to online shopping of course.  Here are the points of that argument:

  1. Most companies now offer advance Black Friday sale. Brands and retail companies offer early Black Friday promos to take advantage of the season.  Or simply just to get ahead of the competition.

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Black Friday Shopping: Online vs Offline Shopping
Black Friday Shopping: Online vs Offline Shopping

November 14, 2018

For most people Black Friday is a consumer event that is arguably exceeding that of the traditional Christmas sale.  For the loyal and the purist, Black Friday meant standing in queue outside shopping malls, elbowing your way through a crowd, even punching your way to the occasional fist fight over a $75 flat screen TV or a $10 coffee maker.  For some, they even go to the extent of coming up with a game plan the night before Black Friday. For most people, nothing beats getting physical when it comes to Black Friday sale. 

But for some, it is time to breakaway from this tradition. Although everyone would agree that Black Friday can be more than just a consumer event following Thanksgiving where everyone can get a $5 shirt on sale. As the popularity of online shopping soars, some traditional shoppers are starting to consider the possibility of doing their Black Friday purchase in front of a screen instead of a crowd of shoppers thirsty for a large discount.

Offline Shopping Advantage

For the purist offline shopper, it is the thrill of the hunt (for bargains) that pumps their adrenaline.  In Store Only Deals are unparalleled compared to online deals. And I must admit, the shopping experience can be un-paralleled.  For some, Black Friday is a family tradition, a chance for family and friends to bond and I dare say, compete with other groups or families over a $99 sale.

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You Need to Know these 5 Things Before You Shop Online
You Need to Know these 5 Things Before You Shop Online

November 02, 2018

Having a credit card is great because you can now buy anything online, well, almost anything. But the online world as it is attractive can be really …..tricky. As scams and robberies can happen on the streets, it can also happen online. Here are 5 things you need to remember before you start shopping online:

 1.You need to keep your personal information very secure online. 

Be very careful as to who you share your personal information with, specifically your credit card number, expiration date, and security code. Never share these over the phone, email, or internet to strangers.

 2.CALL do not chat or email.

Now if you really, really, really need these information, maybe to an immediate family member, it is best to do it over the phone.  The intention is to make sure you are talking to the right person.

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