What is the Difference Between Men & Women Online Shoppers

What is the Difference Between Men & Women Online Shoppers

June 29, 2018

As retailers, we depend a lot on analytics to know more about our market.  When studying about the purchasing habits of men and women, it is interesting to note the similarities and complexities between them.  Take the case for example of these research published by E-Commerce Platforms:

Brief information about the purchasing habits of men and women.

– Both women and men tend to do most of the shopping from their laptops

– Men are more likely to use their smartphones for a purchase, (45% vs. 34%)

– Women are much more likely to buy something if it is on sale. (74% vs. 54%

– Male shoppers tend to stop shopping after they find the first workable product

– Female shoppers are more likely to plan out their shopping strategies and make their purchases based on future needs

These type of information are analyzed by retailers so they can better serve the interest of their market. Early this week we published an article about “What is in a man’s mind…” https://getitim.com/blogs/news/what-is-a-man-s-mind-when-shopping-online and we highlighted a list of some common notions on how men do their shopping.  In this case, online shopping.

 

  1. It is a task. Simple and Straightforward.
  2. Do it as needed.
  3. No fuss shopping. Stops on the first sign of a good buy.
  4. Logical decision maker.
  5. Never price driven (doesn’t use coupons).
  6. Likes to research on what he wants to buy.
  7. Needs detailed product information.

 We cherish these type of information as it draws us closer to the people we are trying to serve.  Which is why at Get It Im, we take note of what you want. Get It Im tries to engage and understand its customers.  As it provides engaging, relevant, seamless, customer  experience. We provide complete information about our product with very relevant content.  Our online store can be accessed through multiple gadgets and platforms without loosing its navigational integrity.  So you can access us anytime, anywhere. Our user interface is very easy to use, making user experience positively memorable. Of course, our promo prices remains to be very irresistible.  Not to mention the awesome quality of products Get It Im provides.  These trendy and high quality products are simply to die for. So what are you waiting for? Check out our different departments / products and find out the difference! 

 

 




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