Customer Experience and E-Commerce

Customer Experience and E-Commerce

June 11, 2018

“Shopping today is just as much about the experience as it is about the purchase – maybe even more so.” – Episerver. November 2017

While doing a research on customer behavior and decision making on online purchase, I noticed that the number one reason for making a purchase was never about the price.  True that price, deals, and offer plays a big role in decision making.  It is noticeably not the most important one.  It is surprisingly similar to in-store purchases.

According to Episerver, the modern definition of “Commerce, no longer means making a purchase, but rather encompasses the entire journey from research to final sale. This modern definition of commerce includes activities like inspiration seeking, problem-solving, product discovery, product research, product comparison and more.”  Hence, e-commerce is not just about the price, but the customer experience.

 Take note of the result of the study conducted by Episerve on why people leave an e-commerce website without making a single purchase:


8 out of the 10 reasons listed are all experience based concerns.  This is very much similar to instore purchases.  A bad experience or failure of the seller to meet the “must have’s” expectation of the customer will automatically result to a “no sale”.  Not surprisingly, product or brand information, according to the research is a non-negotiable “must have” for the online customer.  Hence, seller who are unable to provide valuable information about their products end up on the losing end of the deal. 

 

Which is why Get It Im is not just about price and offers.  Get It Im provides seamless, customer experience.  Our online store can be accessed through multiple gadgets and platforms without losing its navigational integrity.  Its user interface is very easy to use, making user experience positively memorable. Of course, our promo prices remains to be very irresistible.  Not to mention the awesome quality of products Get It Im provides.  These trendy and high-quality products are simply to die for. So what are you waiting for? Check out our different departments / products and find out the difference! 

 




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Here is the thing about Thanksgiving shopping,  since Thanksgiving is only a day before Black Friday, most people don’t really think about Thanksgiving sales.  For that week, people think of thanksgiving as a family holiday and festivities, and not shopping for consumer and other personal items.  On top of that, most retail brands close down their brick and mortar shops during Thanksgiving inline for the holidays. So is there really such a thing as a Thanksgiving sale?

 Most analyst will argue that for the past two years (even 3), thanks giving retail sale is on the rise.  Thanks to online shopping of course.  Here are the points of that argument:

  1. Most companies now offer advance Black Friday sale. Brands and retail companies offer early Black Friday promos to take advantage of the season.  Or simply just to get ahead of the competition.

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Black Friday Shopping: Online vs Offline Shopping
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November 14, 2018

For most people Black Friday is a consumer event that is arguably exceeding that of the traditional Christmas sale.  For the loyal and the purist, Black Friday meant standing in queue outside shopping malls, elbowing your way through a crowd, even punching your way to the occasional fist fight over a $75 flat screen TV or a $10 coffee maker.  For some, they even go to the extent of coming up with a game plan the night before Black Friday. For most people, nothing beats getting physical when it comes to Black Friday sale. 

But for some, it is time to breakaway from this tradition. Although everyone would agree that Black Friday can be more than just a consumer event following Thanksgiving where everyone can get a $5 shirt on sale. As the popularity of online shopping soars, some traditional shoppers are starting to consider the possibility of doing their Black Friday purchase in front of a screen instead of a crowd of shoppers thirsty for a large discount.

Offline Shopping Advantage

For the purist offline shopper, it is the thrill of the hunt (for bargains) that pumps their adrenaline.  In Store Only Deals are unparalleled compared to online deals. And I must admit, the shopping experience can be un-paralleled.  For some, Black Friday is a family tradition, a chance for family and friends to bond and I dare say, compete with other groups or families over a $99 sale.

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Having a credit card is great because you can now buy anything online, well, almost anything. But the online world as it is attractive can be really …..tricky. As scams and robberies can happen on the streets, it can also happen online. Here are 5 things you need to remember before you start shopping online:

 1.You need to keep your personal information very secure online. 

Be very careful as to who you share your personal information with, specifically your credit card number, expiration date, and security code. Never share these over the phone, email, or internet to strangers.

 2.CALL do not chat or email.

Now if you really, really, really need these information, maybe to an immediate family member, it is best to do it over the phone.  The intention is to make sure you are talking to the right person.

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